China Tracy (RL: Cao Fei)has just finished a photo shoot for Modern Weekly. In these photos, China Tracy are wrapped by virtual outfits inspired by great fashion brands including Viktor & Rolf and Alexander McQueen.

fashion reference: Hussein Chalayan and Viktor & Rolf

Before the virtual ourfits were made, the data of China Tracy’s body figure was sent to Sine Wave, a Second Life builder who would make the virtual outfits that would be later fitted on China Tracy. It does sound more or less like the process of having your suit tailor-made, but think about when texture is eliminated from fashion, what is the fashion? How is the our hunger for feeling – that is functioned with your skin – going to be solved? Is that just like what Roland Barthes exchanges between signs and fashion…on a flat computer screen?