RMB City as a model



While skimming through the pages of a Hong Kong newspaper, our 2nd mayor and economy advisor, AlanLau Nirvana, has come upon this curious advertising graphic used by the Bank of China: a giant iridescent red RMB sign raising among a somehow recognizable urban skyline.

RMB Bank of china

Advertising, like a voracious monster wolfing down cultural trends, couldn’t let this opportunity slip. Adapting RMB City concept to a more down-to-earth ethics, the advertisement utilizes an evidently popular image to communicate its message.
On the one hand, this means that RMB City has become a social familiar cultural product, immediately clear and recognizable (apparently people did make of this city THEIR CITY, too, as the manifesto goes).
Does on the other hand this mean that we are all going to share a substantial profit by this initiative, or are we so on doomed to follow the ups and downs of a volatile and capricious economy?

Blog — Gianna Yebut, August 17, 2010 @ 1:34 am

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